Growth takes calculated risk. A willingness and courage to think different. By aligning Big Idea strategy, identity-driven design and online technologies—your organization can gain its competitive edge. Re-invigorate why your organization exists. Make it easier to do business with you. Embrace today’s technologies. Return on Experience® delivers powerful results for organizations just like yours.
Talk to your customers. Track the competition. Focus on innovation. WMDG develops roadmaps for building value, preference and loyalty. You’d be surprise at what we can reveal from the outside looking in.
+ Member assessments
+ Segmentation and CRM
+ Communications audits
+ Strategic planning
+ Positioning and digital strategies
+ New Product & service pricing
+ Engagement platforms
+ Technical and Experience
Be visible. Be distinctive. Be recognized. WMDG develops communication programs to drive organizations forward with a consistent, compelling system that manifests your unique brand.
+ Brand identity
+ Direct mail
+ Annual reports
+ Sales materials
We don’t just talk tech.We align digital communication channels, including best-in-class technology platforms (AMS, CMS, SEO, email, etc.) to grow your brand and make it easy for staff to maintain.
+ Websites, Site Overhauls
+ Mobile & Responsive Design
+ Usability Testing, UX Design
+ Website App Development
+ CMS – Content Management Systems
+ AMS – Association Management Systems
+ Social Media Platform Integration
+ SEO – Search Engine Optimization
Communication moves people. We plan, design and build communication programs in print, online and everywhere in between.™ They inform. They transact. But most of all, they emote. When we distill it all down—engaging work tells a story. Yours. WMDG takes business analytic (left brain) couples that with creative “what if” (right brain) and then something wonderful happens. Insights & truth that engage.
Great clients lead to great work. Over 10 years, 50 branding programs and hundreds of technology implementations we know this. An unrelenting desire to innovate, improve with design and streamline with technology. Growing your business by the numbers drives us. There’s something very right about 1+1 being so much more than you and us. Your success is ours too.
You’re only as good as the company you keep. WMDG believes in developing our people to be the best at what they do. So your organization can be the best at what you do. We learn. We teach. We read. We publish. At the intersection of commerce and communication—we’ve cultivated a group of inspired artisans that stay at the leading edge of brand development and technology solutions.
Passionate. Smart. Innovative. Just a few words that describe WM Design Group founder Warren McKenna. With more than 15 years experience in strategic communications and marketing planning, communication design and integrated marketing development, Warren asks clients and the WMDG team to do more. To be more.
Warren’s tailor-made strategies and 360-degree marketing communications directly support associations’ strategic planning, critical goals, and plans of action thus enabling increased financial return and increased performance. Your association is a business.
Good experience design is good business.
Over 15 years designing systems, developing software and leading technology teams, James brings a wealth of knowledge to WMDG with a focus on .Net, AMS and CMS solutions. James guides the requirements process to analyze complex business and technical environments and knows how technology improves efficiency, creating business value. Certified Microsoft Developer in traditional waterfall or agile. B.A. in Finance from Michigan State University.
Amanda joined WMDG in 2011. She received her BFA in Graphic Design from The University of Illinois, Champaign-Urbana. With 16 years of design experience, Amanda works on large-scale corporate branding programs, and everything from print and digital to environmental graphics and web sites. Her designs reflect an aptitude for trends and appreciation of global cultures. When she’s not working, Amanda loves to spend time with family and friends, showing her kids every creative outlet possible.
Numbers, statistics and data are all close to Molly’s heart. After working at IRI, Molly joined WMDG to impart her knowledge of data and how to track, measure and iterate marketing campaigns to meet client objectives. Molly works on marketing strategy development, customer/member surveys and identifying best-in-class examples across a variety of industries.
Elizabeth’s favorite question? “What should the experience be?” It’s the first thing she asks when looking at new communications or innovative technologies. She ensures WM Design Group’s communications and technology solutions ‘feel’ like our clients’ brand. Following a user-centered design approach, Elizabeth marries business objectives with user needs. Relationships. Ours with you. Yours with your customers. On brand and on target.
With 15 years of experience in digital strategy, marketing and integrated user experience design, Elizabeth is passionate about building immersive brand experiences. Online. Offline. All the time.
New trends. Innovation. Dynamic and cool. Sandra’s been developing wicked-cool interactive experiences at WMDG since 2002. No design is too challenging for Sandra to develop for web, mobile or table experiences. Her experience in bridging the gap between visual design and technology helps WMDG launch fully integrated brand campaigns. She enjoys experimenting with different styles and looks to develop effective communication design solutions.
Design can inform, transform and teach the world quickly about big ideas in visual ways. Shelby develops communication design solutions for graphic, mobile, web, and print design. Graduating from the University of Illinois with a BFA in Graphic Design, she leverages technology to develop next generation interaction for products and services in an ever changing global landscape by applying user-centered design best practices.
With more than 20 years in broadcast journalism, Dr. Michael Breen understands the art of storytelling and a brand’s need to convey that story visually and quickly. Serving as the lead Strategist and subject matter expert in both Medical and Healthcare, Michael Breen leads a team of writers, editors and Public Relation experts.
OBAMA Care is rapidly changing the healthcare marketplace. His mission? Use responsible marketing to drive patients to best-quality care.
Expertise includes business and marketing strategy, video, e-marketing campaigns, public relations and crisis management.
Organizing information and developing impactful concepts that tell a client’s story. That’s what Lisa loves. With more than 15 years experience producing 360 degree communications, Lisa’s designs are rooted in passion and clarity. Graduating from the University of Illinois with a BFA in Graphic Design, she has built her career at a number of small agencies as well as within the marketing department at a large corporation.
Brittany brings her international experience and love of meeting new people to every program she works on. She connect next the dots between client goals and how marketing can build awareness and drive engagement. Whether she is developing marketing plans, writing copy or managing projects, Brittany’s many talents help McKenna Design Group deliver excellent results for clients. Brittany has a BA in Marketing and Psychology from Loyola University.
Interested in sending us an RFP? Want to explore a career with WMDG? Curious about a client case study? Drop us a line and let’s talk about what you want to accomplish. It’s amazing when you put passionate, smart people together.
725 Chicago Avenue
Evanston, IL 60202
150 North Michigan Avenue, Suite #2800
Chicago IL 60601
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