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Warren McKenna

Principal & Chief Creative

With over ten years experience in strategic communication and marketing planning, graphic design and information design, Warren leads the team in all communication programs and brand building activities. He focuses on strategic and tactical design issues that drive the development of branding and identity projects for his clients. His role and responsibilities include lead creative, brand management, new business development, and recruiting. His objective is developing compelling and engaging marketing Experiences, which motivate customers to Return both physically and financially to clients' brands.

Prior to W/M Design Group, Warren held the role of Creative Director with Omnicom Group's leading interactive firm, Agency.com in Chicago and New York.

Graduating from the School of the Art Institute of Chicago with a BFA in Design and Photography, Warren went on to attain a Master of Fine Arts in Design from the University of Illinois at Urbana-Champaign.

Warren has been recognized as a professional resource to the association sector and writes on the subject of marketing and branding for associations and trade groups. The Association Forum of Chicagoland recently published and featured Warren’s branding methodology, entitled "Your Association's Brand Promise is Only As Good As Its Return on Experience.” In addition, Warren has judged numerous branding and marketing competitions for Northwestern University's Kellogg School of Management as well as the Business Marketing Association's annual marketing awards program.

Warren surrounds himself with good design, extraordinary clients, and a great team. With his loving family: Elizabeth his wife, daughters Madeline and Annabelle – life is filled with wonderful experiences.