For one of America’s largest real estate associations with over $11 billion in real estate sales annually, Northern Virginia Association of REALTORS® (NVAR) – McKenna Design Group was hand-selected to develop marketing and technology solutions that solved business issues and increase dues and non-dues revenues.
As a result McKenna Design Group gained the trust of NVAR to steward a branding overhaul starting with a new identity and tagline system as well as a rollout campaign. This included a revitalized real estate magazine dubbed RE+VIEW, member recruitment and retention marketing, new responsive website NVAR.com and email marketing, automated e-blaster for new members and other technology and communications to bolster NVAR’s value proposition.
McKenna Design Group later went on to build CasePro™, a professional standards case administration web application to help associations “self police” agents and brokers and uphold Code of Ethics, grievance filings and requests for arbitration – 100% digitally and online. The stand-alone website solution saves association staff and precious volunteer time and streamlines the administrative process. CasePro™ is installed and used by other local and state associations nationally.
Services
- Member Satisfaction Survey
- Website Strategy
- Responsive Website
- Software Application Development
- CasePro™ Professional Standards App
- Legal Hotline Online App
- Membership Campaign
- User Experience – UX Design
- Email Marketing
- Print Collateral
- Branding
- Positioning Strategy
- Marketing Plan
- Brand Identity
- Tagline System
- Advertising
- Online Education Program
- Online Video
- Direct Mail
- Measurement Strategy
Responsive Website Redesign – NVAR.com
NVAR Orientation Video by NVAR
NVAR Member Recruitment & Retention Brochure
RE+VIEW Magazine Redesign
CasePro™
RazorPath Naming, Branding, Website
RazorPath Online Education Video
RazorPath Launch Campaign
RazorPath Advertising Campaign
RazorPath E-mail Marketing