Family Docs Thrive With ACOFP.
With
over 23,000 members, the American College of Osteopathic Family
Physicians (ACOFP) is one of the largest professional associations
for family physicians. Warren McKenna Design Group helped ACOFP take their mission
to the next level by repositioning to become a more engaging organization for members.
In spite of activities that rendered
ACOFP the largest college affiliated with the American Osteopathic
Association (AOA) for over 55 years, some professionals viewed
ACOFP as disconnected with today’s membership needs.
ACOFP needed to galvanize its powerful
role in family medicine, medical education, government affairs as
well as practice building services. W/M Design Group led this
professional association through a brand assessment, including an audit of its marketing communications to recalibrate member relationships and stay
connected in the medical marketplace.
View Our Work >
Launch ACOFP.org >
Comprehensive Solution Included:
• Strategic Positioning Document
• Member Assessment
• Competitive Analysis
• Communications Audit
• Organizational Brand Strategy
• Tagline System |
