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W/MDG Client Success - ACOFP.org New Vision & Tagline
With over 23,000 members, the American College of Osteopathic Family Physicians is one of the largest professional associations for family physicians. The Association caters to the full lifecycle of the family physician by delivering programs and services. The Warren McKenna Design Group helped the ACOFP take their mission to the next level by retooling its brand image, packaging, and promotions. Their goal was to move the ACOFP forward and become a more desirable destination for members.

In spite of its activities in government affairs, continuing medical education and networking events (a model that rendered the ACOFP the largest college affiliated with the American Osteopathic Association for 55 years), most professional members viewed the ACOFP as disconnected with today’s membership needs. The ACOFP needed to shift its brand identity to be more dynamic and cutting edge. To help members understand ACOFP’s powerful role in family medicine, medical training, and information as well as practice building services, W/M Design Group led this professional association through a brand assessment, tagline overhaul, and audit of its marketing communication touchpoints. With W/M Design Group’s continued support, the ACOFP is recalibrating its member relationships and brand image to stay connected in the medical marketplace.

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Comprehensive Solution Included:
• Strategic Positioning Documents
• Member Assessment
• Competitive Analysis
• Communications Audit
• Brand Strategy and Marketing Direction
• Overarching Tagline System

ACOFP.org Tagline Representative

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