The Ceilings & Interior Systems Construction Association serves
an industry of manufacturers, contractors, and distributors, as well
as the marketplace consisting primarily of architects, general contractors,
specifiers, and building owners/developers. CISCA’s valuable
member services include education, networking opportunities, and
industry exposure through events like the annual CISCA Convention
+ INTEX Expo.
With goals of increased membership, increased awareness of member
programming, and boosted image among all industry stakeholders,
WM Design Group set out to unify the industry and succeed with
the market. To capture and communicate a clear value proposition
and benefits of membership, a new identity and tagline present
CISCA as a beacon for industry growth and highlight the value of
supply chain connectivity. New correspondence materials and Member
Branding Report have enhanced CISCA communications, while a revitalized
CISCA.org has transformed the industry’s presence online. View Our Work >
Launch CISCA.org (site pending) >
Comprehensive Solution Included:
• Strategic Positioning Framework
•
Annual Event Planning Brief
•
New Brand Identity System
•
Overarching Tagline System
•
Conference Marketing Communications
•
Correspondence System
•
Annual Member Branding Report
•
Website Strategy & Redesign
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