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More than any other political candidate we’ve encountered,
Citizens for Bradley demonstrated vision. Voters in Chicago knew there was
something extraordinary in the campaign's promise to make Rogers Park
the “Top of Chicago.” By positioning the candidate as the ambassador of the community
and a celebrator of the festival of life, the campaign launched.
Citizens for Bradley hired the Warren McKenna Design Group to ensure
that every component of the public relations campaign supported
the positioning strategy. W/M
Design Group anchored and aligned messaging and promotional materials
with a focus of winning hearts and minds. The “Big Idea”
formed the basis of all campaign touchpoints—from palm cards
to lawn signs, English and Spanish websites and beyond. Every marketing component underscored
the campaign’s promise of “Making Rogers Park–The
Top of Chicago.”
View Our Work >
Comprehensive Solution Included:
• Strategic Positioning Framework
• Campaign & PR Planning
• New Brand Identity
• Overarching Tagline System
• Print Collateral: Posters, Brochures, Palm Cards
• Environmental Graphics
• Website Strategy, Design, Build & Launch
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