IPC Gets Interconnected.
Celebrating its 50th anniversary, IPC – the Association Connecting
Electronics Industries – provides global standards, education, conferences and tradeshows to the
electronics manufacturing and assembly industry. IPC responded to
member demand by introducing the inaugural IPC Midwest Conference & Exhibition.
Faced with established competition, low member awareness, and market uncertainty—the
decision to move forward required a market-smart approach and keen
brand development.
IPC tasked WM Design Group with branding for the event. Following the strategic positioning, a conference identity
was developed. Get Interconnected.® anchored attendee-driven ads designed for industry
trade publications an online media.
The result is a compelling conference campaign, which
demonstrates IPC Midwest as the portal to a global village of electronics manufacturing and assembly—increasing awareness, event registration and market success.
View Our Work >
Launch ipcmidwestshow.org >
Comprehensive Solution Included:
•
Member Needs Assessment
• Strategic Positioning Framework
•
Brand Identity System
•
Overarching Tagline System
•
Print Advertising Campaign
•
Conference Strategies Planning Brief
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