Celebrating its 50th anniversary, IPC – Association Connecting
Electronics Industries provides global standards, education and training,
networking, and cost-effective conferences and tradeshows to the
electronics manufacturing and assembly industry. IPC responded to
member demand by introducing the IPC Midwest Conference & Exhibition.
Faced with established competition, low awareness, and uncertainty—the
decision to move forward required a market-smart approach and keen
brand development.
IPC tasked WM Design Group with strategy and identity development
for the event. The result was the formulation of the show’s “Big
Idea” and value proposition, which emphasize IPC’s
position as a global leader and generator of industry performance.
Following the strategic positioning, a conference identity system
was developed, including logo mark, colors, type, and tagline.
A system of attendee-driven advertisements was designed for industry
trade publications, increasing awareness and event registration.
The result is a compelling conference identity and campaign, which
demonstrate IPC Midwest as the portal of a global village and success
in the marketplace. View Our Work >
Launch ipcmidwestshow.org >
Comprehensive Solution Included:
• Strategic Positioning Framework
•
Brand Identity System
•
Overarching Tagline System
•
Print Advertising Campaign
•
Event Planning Brief
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