For nearly 100 years, Mainstreet Organization of REALTORS® has
provided education, advocacy, professional standards, and other resources to its 14,500 member-customers.
Its real estate brokers, agents, and affiliate members in
the greater Chicagoland area represent the 5th largest REALTOR® board
in America.
One sobering question surfaced: if the MLS were turned off today, would members come back to Mainstreet tomorrow?
While membership had grown significantly over recent years, participation and perceived value had not. To become more than
a commodity, the organization turned to Warren McKenna Design Group
to uncover its value proposition and enduring set of attributes.
For Mainstreet, brand revitalization has improved delivery and impact of all
internal communications and external public relations. Mainstreet is
building stronger relationships with its members-customers with
one unifying concept: Succeed With MORe® — galvanizing
each department, increasing revenue streams, and going beyond MLS
to present tailor-made resources for member success.
The higher order result: continuity with members and consumers by fortifying the internal position and manifesting this outward to the marketplace. What can WMDG do for you?
View Our Work >
Launch SucceedWithMORe.com >
Comprehensive Solution Included:
•
Member Needs Assessment
•
Communications Audit
• Strategic Positioning Framework
•
Organization & Product Naming
•
Brand Identity & Standards
•
Overarching Tagline System
•
Website Strategy & Redesign
•
HTML E-Newsletters
•
Marketing Collateral in Print
•
Customer Service Campaign
•
Promotional Campaigns
•
Organizational Brand Management
•
Organization-wide Marketing Plan
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