The
leading association for small business lenders, the National Association
of Government Guaranteed Lenders provides education,
government relations, and conferences to its members. To help members
understand NAGGL’s crucial role in clarifying and delivering
small business lending expertise with personality and service,
Warren McKenna Design Group led this professional association through
a brand assessment, identity overhaul, and recalibration of its
marketing communication touchpoints.
While NAGGL had activities in government relations, education,
and networking events—a framework that put them on top of
America’s $45 billion guaranteed lending market for 20 years—most
industry members viewed NAGGL as a passive source of information.
W/M Design Group provided NAGGL with a comprehensive brand identity
overhaul based upon the metaphor of a camera’s “aperture
priority.” NAGGL now serves both the industry and market place
with a more vibrant and accessible brand image and philosophy on
service. With custom, on-site training up 81%, increased exhibitors
at conferences up 102%, new members on the rise to the tune of an
increased 39%, NAGGL has succeeded in increasing membership, training
and conferences, and winning battles on Capitol Hill. Its member
and industry relationships continue to thrive.
View Our Work >
Launch NAGGL.org >
Comprehensive Solution Included:
• Strategic Positioning Framework
• New Brand Identity
• New Product Naming
• Overarching Tagline System
• Website Strategy and Re-Design
• Website Style Guide
• HTML eNewsletters
• New Marketing Collateral in Print
• Monthly Newsletters
• Conference Strategies and Concepts
• Promotional Campaigns
• Brand Management
|
