Precast Concrete: Build For Life.
More
than any other trade association, the Precast/Prestressed Concrete
Institute relies on marketing its services and member
capabilities to engage and sustain its marketplace—architects,
engineers, and general contractors, as well as building owners and
developers. While PCI had captured a large share of its industry
producers as members, the challenge was to develop a widely recognizable
industry brand to stay competitive.
With a building method perfected over 50 years and determined
to stay relevant to the market, PCI engaged Warren McKenna
Design Group to uncover the right hooks, PCI's "Big Idea." The market saw the industry predominantly suitable for bridges and parking
decks. In order to convey that precast concrete was
a compelling, integrated system of people, products and services,
PCI relied on W/M Design Group to refine its industry advantages
into one voice and anchor its marketing communications through
an industry-wide brand assessment, communications audit, and long-term strategy.
PCI has achieved a clearer understanding
of its market drivers and is endowed with a framework
for communicating its unique position with a unified, cohesive
image.
View Our Work >
Launch
E-Newsletters >
Comprehensive Solution Included:
• Strategic Positioning Framework
• Member and Market Assessments
• Competitive Analysis
• Brand Communications Audit
• Brand Strategy and Marketing Direction
• E-Mail Marketing and E-Newsletter Design
• 50th Anniversary Marketing Collateral |
