Prairie Rivers Network:
Hands-On Rivers Protection
And Advocacy In Illinois.
Illinois' only statewide river conservation organization and the state affiliate of National Wildlife Federation, the Prairie Rivers Network has achieved success by providing information, sound science, and hands-on assistance on river conservation issues and grassroots leadership.
PRN was interested in developing the necessary tools to demonstrate
the value of its organization and increase visibility and impact.
Warren McKenna Design Group provided a compelling communications campaign.
Following a legacy that, for 40 years, offered conservation training,
advocacy, and campaigning, Prairie Rivers Network realized it needed
to turn the corner and revitalize its image to deliver more impact
on its purpose. To achieve this goal, W/M Design Group developed
an identity program integrating brand, new communications collateral, and a Status Report mailed
to over 1,500 municipal leaders and 700 members of the media. Together
with the re-designed Prairie Rivers Directory, these identity-building
materials connected over 200 organizations with government agencies,
scientists, and activists working to protect Illinois’ water
resources.
View Our Work >
Launch
PrairieRivers.org >
Comprehensive Solution Included:
• Strategic Positioning Meetings
• New Brand Identity
• New Identity Collateral
• Annual Report on Program Status
• Prairie Rivers Directory
• Media Campaigns
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