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  • BRAND IDENTITY

Warren McKenna Design Group - Brand Identity Services
Your brand and corporate identity are much more than a logo to your customers. Brand identity anchors who you are as an organization, symbolizes what you stand for, and most importantly defines how you’re perceived. At the Warren McKenna Design Group, we can help you define these intangibles while developing your distinctive brand identity. A renewed identity and sense of purpose is the catalyst for updating and unifying all of your brand experiences. And if there are several organizations vying for your member-customers, a strong identity can create preference. Cut through the competition to communicate your unique reason for being. Be Distinctive. Be Visible. Be Recognized.

Whether you require an overhaul of your organization’s identity, a compelling membership campaign, or a fresh take on your conference collateral, Warren McKenna Design Group gives you the tools you need to advance your position in the marketplace and connect the dots of your marketing communication. Every time member-customers see, hear, and touch you—your brand identity needs to be clear, compelling, and consistent. Your member-customers are listening. Your brand identity is the key to recognition, recall, and action. We will hone your brand identity into a memorable, differentiated system of assets.
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Brand Identity Services:
• Brand Identity Prototype Designs
• Color and Typographic Systems
• New Naming or Revised Naming
• Tagline and Servicemark Designs
• Photography and Image Systems
• Branding Guidelines and Standards

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Q: Why is Brand Identity So Important?

A: Your brand identity system is the visual manifestation of your brand and is therefore one of the most valuable brand assets for the organization. The brand identity goes beyond the logo, the color schemes, typeface guidelines, and imagery. It includes the very essence of your organization to define its presentation. Communicate your differences and win your member-customers’ loyalty.

Cover Article: Branding for Associations
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