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PORTFOLIO: CASE STUDIES




  • CAMPAIGN

Warren McKenna Design Group - Intergrated Campaign Services
Arouse interest. Inform audiences. Stir emotions. Inspire action. Leave an indelible, positive impression. Every component of a campaign uses a combination of rational and emotional triggers to create access, believability, and momentum. By extending the essence of your organization’s brand identity, campaigns drive audience toward action. The Warren McKenna Design Group uses brand attributes gleaned from audience research to develop multiple campaign concepts that support your brand’s “Big Idea.”

Whether the goal is to increase awareness, attract and retain member-customers, or promote an organizational milestone, your next campaign needs to drive your audience to a desired action and create measurable impact. W/M Design Group can assist in the planning, development and implementation of marketing campaigns to extend your brand’s message and achieve these goals. Our campaigns consistently generate top-of-mind awareness. From brochures to direct mail, eMail to online, in-person to event conception, we anchor your message in a compelling and engaging integrated communication system that penetrates the audience’s hearts and minds.
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Branding Campaign Services:
• Integrated Campaigns
• Campaign Planning
• New Identity Rollout Campaign
• Website Launch Promotions
• Member Dues Campaigns
• Attendee and Exhibitor Campaigns
• Advertising Creative
• eMail Newsletters & Promotions

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Q: How Do Campaigns Lead to Growth?

A: Over the years, our carefully crafted campaigns have launched websites, new identity rollouts, association conferences, and member dues renewal programs that yield significant, measurable growth.

Cover Article: Branding for Associations
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