Warren McKenna Design Group understands the world of professional
associations and non-profits. Our experience positions us to best
understand the specific branding, marketing, and communication needs
of your organization. W/M Design Group offers the knowledge and
expertise that comes from working with some of the nation’s
most successful organizations. Coupled with our marketing leadership
acquired from experience at leading advertising, graphic design,
integrated marketing companies as well as non-profits, we offer
a complete range of capabilities rooted in reality.
We specialize in developing cohesive solutions tailored to professional/trade
associations and non-profits. We are media-agnostic and focus
on how your member-customers experience you - in print, in person,
and online. We connect each component of your marketing mix to
align it with the “Big Idea.” While many companies exclusively
build competencies in either the offline or the online media, W/M Design Group will help you develop brand experiences
that provide consistency for your organization-wide message in
print, online, and everywhere in between.
When your member-customer looks at your business card, reads
your programming brochure, or registers for an event using your
website—the look, feel, and tone will convey your organization’s
unique brand promise and deliver a compelling experience that supports
your brand identity.
View Our Work >
Our Process Makes Perfect
We design 360-Degree Brand Experiences in print media, online
and everywhere in between that inform, transform, and ultimately
achieve Return on Experience.
Here's an overview on how we problem solve.
 STEP 1 – Analyze >
We probe into your organization and industry to find opportunities to seize
market share and capture the “Big Idea.” We analyze ways to make
your brand a beacon in the clutter of competitive expressions.
STEP 2 – Prototype >
The rapid creation and development of concepts and ideas. You will receive
a plenitude of prototypes to evaluate and explore in building your Brand
Identity.
STEP 3 – Synthesize >
We synthesize the work of strategists, designers, writers, and technologists
so that the sum of these efforts becomes a single solution manifesting the “Big
Idea.” The result is a set of extraordinary Brand Experiences aligned
with your goals.
STEP 4 – Implement >
We ensure quality assurance and implementation readiness.
We optimize and test a solution prior to deployment.
STEP 5 – Measure >
We come full-circle and measure to quantify and evaluate a program's effectiveness.
By circling back and measuring, we benchmark success metrics, identify any
gaps, and manage further branding implementation programs. This is why Return
on Experience® is more than a tagline—it is our commitment to your
success.
Want more proof? Request an
information packet. The evidence is in the “Big Idea,”
our approach and the results.
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