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CALIFORNIA

The Next Generation Alliance (NGA) is seeking to reduce tobacco consumption in California by:
  • Effecting the statewide implementation of an evidenced-based model smoking cessation program throughout California’s dominant health care delivery system, and
  • Securing a portion of the MSA funds to provide initial funding to support implementation.
Project Director: Traci Verardo
Coalition: Next Generation Alliance
Lead Agency: American Cancer Society, California Division
Address: 980 Ninth Street, Suite 370
Sacramento, 95814
Email: traci.verardo@tobaccofreealliance.org
Web site: http://www.tobaccofreealliance.org

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