National Color Day – Black

black dog-photo

“Any customer can have a car painted any color that he wants so long as it is black.”

–Henry Ford

About Black:

  • The Hausa in Nigeria, a black heart characterizes an angry man, a cheat, and an enemy, while a “black belly” represents a sad man.
  • The people of Uruk in present day Iraq use the term “black” to signify both very ripe fruit and arable land.
  • The earliest examples of papyruses composed with lampblack-based inks date back to 2600 B.C.

Famous Logos Using Black:

black-logos
American Broadcasting Company, Nike, Inc. and Adidas

Thank you to Anne Varichon’s Book – Colors, What They Mean and How to Make Them, for supplying content and inspiration.

Technology can be black or white. Either it works or it doesn’t. We prefer when it does. And so do our clients. And their customers. Integrated marketing delivers a consistent branded experience at each step of the user experience. We all want brand loyalists. And advocates. What’s keeping you from attracting yours? See how McKenna Design Group builds brand.

National Color Day – Gray

gray-photo

“The fundamental gray which differentiates the masters, expresses them and is the soul of all color.”

–Odilon Redon

About Gray:

  • The New York Times was nicknamed “Gray Lady” because gray represents non-involvement, giving it formal authority.
  • The human eye can distinguish about 500 shades of gray.
  • Gray is achromatic, meaning it’s a color without color.

Famous Logos Using Gray:

gray-logos
Nissan Motor Company, Ltd., Apple, Inc and Wikipedia

Gray is an effective color to pair with brighter, energetic hues. It provides the eye a moment of pause, as if taking a breath. It’s a default color for many applications which is especially helpfully for e-commerce solutions. Your product should stand out. Not the technology driving it.

McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910