National Color Day – Blue

Blue Water with Swimmers
The Rarest Color – Blue


The man bent over his guitar,
A shearsman of sorts. The day was green.
They said, “you have a blue guitar,
You do not play things as they are.”
The man replied, “Things as they are
Are changed upon the blue guitar.”

-Wallace Stevens (1879-1955), The Man with the Blue Guitar

About Blue:

  • The word for blue didn’t exist in many cultures. The ancient Greeks had no term for the color blue.
  • Until the invention of synthetic color people only had a few substances to create blue paint. Blue does not appear in a prehistoric rock paintings.
  • Today blue can be a positive color, however in ancient Europe it was despised and often feared.

Famous Logos Using Blue:

The National Aeronautics and Space Administration (NASA), Ford Motor Company and Facebook



Thank you to Anne Varichon’s Book – Colors, What They Mean and How to Make Them, for supplying content and inspiration. See what McKenna Design Group has been up to.

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GSA NAICS Codes 541430, 541511, 541613, 541810, 541910