National Color Day – Yellow

yellow-photo

I was pleased with myself when I discovered that sunlight, for example, could not be reproduced, but that I had to represent it by some other means… by color.

-Paul Cezanne (1839-1906)

About Yellow:

  • The first pigments of yellow are traced back to the first cave painting more than fifty thousand years ago in a cave found in the northern part of Australia.
  • In India, the color yellow is connected to marriage (as indicated by the expression “to yellow the hands”) and conjugal happiness, and the pigment extracted from turmeric plays and essential role in this context.
  • In the Fiji Islands, when a daughter of a Lau noble reaches 16, she is forbidden from the sun, remains in at home for a period of time covered in a blend of turmeric and old so her skin becomes more dazzling.

Famous Logos Using Yellow:

yellow-logos
Post-it, McDonald’s and Best Buy

Thank you to Anne Varichon’s Book – Colors, What They Mean and How to Make Them, for supplying content and inspiration.

No one wants to be disappointed, to have a bad experience. Everyone wants to be delighted, happily surprised. It’s the little things that add a smile in the every day journey we as customers experience. Every. Single. Day.

We expect more from brands. We want to be heard and be part of the story. The user experience is central to a brand-led experience. Brand loyalty must be earned. Create that branded user experience so fantastic that it knocks the socks of your customer. Gain momentum by empowering your customers to tell their friends, family, co-workers, teachers, baristas, Uber driver just how awesome the experience was. And then do it again.

National Color Day – Brown

brown-photo

“I cannot pretend to feel impartial about colors. I rejoice with the brilliant ones and am genuinely sorry for the poor browns.”

–Winston Churchill

About Brown:

  • The Japanese do not have a specific word for brown. Rather, they use more descriptive names such as “tea-color,” “fox-color,” and “fallen-leaf.”
  • Brown is the color of security, protection and wealth.
  • If you dream of the color brown, it means you will be lucky with money.

Famous Logos Using Brown:

brown-logos
A&W Root Beer, United Parcel Service, Inc and M&M’s

How do you break through – in awareness, messaging and engagement? UPS provides a great example of how a brand can literally own a category. Capitalizing on the strength and omnipresence of brown through their trucks, uniform, branded packaging UPS’ 2002 campaign “What can brown do for us?” upped the ante from just a service delivery to all of the steps in the process.

“At UPS, brown is more than a color — it’s a tangible asset that people associate with all the things that are good about our brand.”

said Dale Hayes, vice president for brand management and customer communications, in a news release. “This campaign extends that association to the scope of new, and perhaps lesser known, capabilities we offer the marketplace.”

Does your organization ‘own’ a color? See how color can build preference and loyalty.

McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910