“The fundamental gray which differentiates the masters, expresses them and is the soul of all color.”
- The New York Times was nicknamed “Gray Lady” because gray represents non-involvement, giving it formal authority.
- The human eye can distinguish about 500 shades of gray.
- Gray is achromatic, meaning it’s a color without color.
Famous Logos Using Gray:
Gray is an effective color to pair with brighter, energetic hues. It provides the eye a moment of pause, as if taking a breath. It’s a default color for many applications which is especially helpfully for e-commerce solutions. Your product should stand out. Not the technology driving it.