National Color Day – Red

red roses-photo
A Sea of Red Roses

In the red forest that blanketed the earth like a sea of roses, when time sang with the voice of the earth mother, when the tides of time, in rising, swelled, full of like, when milky breasts flowed endlessly, and it was the beginning, and life reflected the blood-red day, and I was new, and I came into love…

-Chantal Chawaf (1943-)

About Red:

  • More than any other color, red symbolizes strength.
  • Red is seen best by the human eye because, of all the rays in the light spectrum, this color refracts most rapidly on the retina.
  • The Onge of the Andaman Islands in the Bay of Bengal cover themselves everyday from birth with a mixture containing red ocher to guard against illness and scorpion bites.

Famous Logos Using Red:

red-logos
Coca-Cola, Netflix and Target Corporation

Thank you to Anne Varichon’s Book – Colors, What They Mean and How to Make Them, for supplying content and inspiration.

What was the last campaign you remember? Was it “I’m lovin’ it” or maybe a campaign centered on a sporting event? The most powerful campaigns pull at our heartstrings and spur us to action. At McKenna Design Group we tell a broad range of stories. Check out one of our favorites.

National Color Day – Brown

brown-photo

“I cannot pretend to feel impartial about colors. I rejoice with the brilliant ones and am genuinely sorry for the poor browns.”

–Winston Churchill

About Brown:

  • The Japanese do not have a specific word for brown. Rather, they use more descriptive names such as “tea-color,” “fox-color,” and “fallen-leaf.”
  • Brown is the color of security, protection and wealth.
  • If you dream of the color brown, it means you will be lucky with money.

Famous Logos Using Brown:

brown-logos
A&W Root Beer, United Parcel Service, Inc and M&M’s

How do you break through – in awareness, messaging and engagement? UPS provides a great example of how a brand can literally own a category. Capitalizing on the strength and omnipresence of brown through their trucks, uniform, branded packaging UPS’ 2002 campaign “What can brown do for us?” upped the ante from just a service delivery to all of the steps in the process.

“At UPS, brown is more than a color — it’s a tangible asset that people associate with all the things that are good about our brand.”

said Dale Hayes, vice president for brand management and customer communications, in a news release. “This campaign extends that association to the scope of new, and perhaps lesser known, capabilities we offer the marketplace.”

Does your organization ‘own’ a color? See how color can build preference and loyalty.

McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

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