Cyber Monday – Providing Holiday Joy Click by Click

Black Friday has nothing on Cyber Monday.

Cyber Monday. Don't miss the biggest online event all year.
Cyber Monday. Don’t miss the biggest online event all year.

After its inaugural launch in 2005, Cyber Monday has quickly grabbed a hold of Americans. The 2016 estimate is that 36% of Americans will shop on Cyber Monday according to the National Federation of Retailers. This represents a 2% increase over 2015.  In 2010 comScore measured a whopping $1 Billion in sales. That number is estimated to grow exponentially in 2016 to $3.3 Billion dollars, according to Forbes.

Online shopping provides holiday joy click by click. A great user experience can happen anywhere. With any device. There’s no long line. No constant bumping in the aisles. No crying toddlers (unless of course you have a crying toddler at your side).

Shoppers can have a tailored experience – over coffee in the morning, or with a beer in the evening. Whatever’s your pleasure is yours for the taking. A good digital strategy includes a brand-led experience balanced by understanding your targeted user and delivering how and when your customer is ready, willing and able.

The digital shopping world continues to increase its footprint and impact. Best practices shouldn’t be thrown out the window as you sell online. Now more than ever a good user experience is critical. 60-80% of  online shopping carts are abandoned. Marketers and e-commerce teams need to make the path to purchase as easy as possible and be able to evaluate the benefit of cross-sell / up-sell versus a distraction that take online shoppers of course completely. Who are you selling to and deliver an experience that has user-centered design at its core.

The Joy of Online Shopping

But returning to Joy. A great user experience is easy to spot. Provide a clear offer. Make the buy button easier to find and click. Keep related offers, the cross-sell / up-sell, available so that when I want the matching hat, gloves, scarf, it’s there. Spread joy by sharing your great experience if you are the recipient. Spread even more joy if you are the creator of the experience. Click. Click. Joy.


McKenna Design Group creates amazing experiences. In print, online and everywhere in between. We’d love to help you deliver Return on Experience. Find out more.

It’s Almost Thanksgiving. Get Ready for Black Friday.

One of our most-favorite ads this holiday season is for DSW and proudly proclaims they will NOT be open on Thanksgiving Day. We applaud them and wish other retailers would follow suit. In the quickly evolving, instant black-friday-mdggratification that technology has afforded us, we’ve lost track of the simplicity of doing nothing. Thanksgiving should be a day when you get to choose what you want to do: eat turkey, watch football, hang with family and friends. But the train moves forward…next stop Black Friday.

Black Friday is that awe-inspiring day so many look forward to: getting up early (or not even going to sleep) in a quest to get the most sought after, desired toys-tools-electronics-equipment at the most rock-bottom price.

How did Black Friday come to be?

The ‘official’ history and meaning of Black Friday supports the accounting practice of being in the red (deficient) and in the black (turning a profit). The idea goes that the day after Thanksgiving, hordes of people rush to stores with gobs of cash and retailers finally get out of the red and into the black. There are also some other more sinister stories regarding Black Friday dating back to the mid-nineteenth century. However, the profit-driven story that celebrates the retailer’s success is the one that stays.

Whether you’re ramping up for a bargain shopping jamboree, or you’re carefully curating a day of football and time with friends and family, one thing is for certain: Black Friday isn’t for Turkeys.

National Color Day – Black

black dog-photo

“Any customer can have a car painted any color that he wants so long as it is black.”

–Henry Ford

About Black:

  • The Hausa in Nigeria, a black heart characterizes an angry man, a cheat, and an enemy, while a “black belly” represents a sad man.
  • The people of Uruk in present day Iraq use the term “black” to signify both very ripe fruit and arable land.
  • The earliest examples of papyruses composed with lampblack-based inks date back to 2600 B.C.

Famous Logos Using Black:

black-logos
American Broadcasting Company, Nike, Inc. and Adidas

Thank you to Anne Varichon’s Book – Colors, What They Mean and How to Make Them, for supplying content and inspiration.

Technology can be black or white. Either it works or it doesn’t. We prefer when it does. And so do our clients. And their customers. Integrated marketing delivers a consistent branded experience at each step of the user experience. We all want brand loyalists. And advocates. What’s keeping you from attracting yours? See how McKenna Design Group builds brand.

National Color Day – Yellow

yellow-photo

I was pleased with myself when I discovered that sunlight, for example, could not be reproduced, but that I had to represent it by some other means… by color.

-Paul Cezanne (1839-1906)

About Yellow:

  • The first pigments of yellow are traced back to the first cave painting more than fifty thousand years ago in a cave found in the northern part of Australia.
  • In India, the color yellow is connected to marriage (as indicated by the expression “to yellow the hands”) and conjugal happiness, and the pigment extracted from turmeric plays and essential role in this context.
  • In the Fiji Islands, when a daughter of a Lau noble reaches 16, she is forbidden from the sun, remains in at home for a period of time covered in a blend of turmeric and old so her skin becomes more dazzling.

Famous Logos Using Yellow:

yellow-logos
Post-it, McDonald’s and Best Buy

Thank you to Anne Varichon’s Book – Colors, What They Mean and How to Make Them, for supplying content and inspiration.

No one wants to be disappointed, to have a bad experience. Everyone wants to be delighted, happily surprised. It’s the little things that add a smile in the every day journey we as customers experience. Every. Single. Day.

We expect more from brands. We want to be heard and be part of the story. The user experience is central to a brand-led experience. Brand loyalty must be earned. Create that branded user experience so fantastic that it knocks the socks of your customer. Gain momentum by empowering your customers to tell their friends, family, co-workers, teachers, baristas, Uber driver just how awesome the experience was. And then do it again.

National Color Day – Orange

orange-photo
Orange you glad I didn’t say banana?

“Orange is red brought nearer to humanity by yellow”

–Wassily Kandinsky

About Orange:

  • Orange is the only color whose name was taken from an object.
  • Nobility were the only ones during the Elizabethan Era would were allowed to wear orange.
  • Originally, carrots weren’t orange. The most common color was purple until 17th century Dutch growers crossbred white rooted mutated yellow and wild carrots.

Famous Logos Using Orange:

orange-logos
The Home Depot, University of Illinois and Nickelodeon

Whether attempting a home remodeling or getting a degree, the process is perfect. Process is something we think about when designing a user experience for our clients. Building a 360 degree user experience and affecting how your customers experience your brand – orange or not – is what we do best. Own the experience. Get ideas how.

McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910