In the red forest that blanketed the earth like a sea of roses, when time sang with the voice of the earth mother, when the tides of time, in rising, swelled, full of like, when milky breasts flowed endlessly, and it was the beginning, and life reflected the blood-red day, and I was new, and I came into love…
-Chantal Chawaf (1943-)
- More than any other color, red symbolizes strength.
- Red is seen best by the human eye because, of all the rays in the light spectrum, this color refracts most rapidly on the retina.
- The Onge of the Andaman Islands in the Bay of Bengal cover themselves everyday from birth with a mixture containing red ocher to guard against illness and scorpion bites.
Famous Logos Using Red:
Thank you to Anne Varichon’s Book – Colors, What They Mean and How to Make Them, for supplying content and inspiration.
What was the last campaign you remember? Was it “I’m lovin’ it” or maybe a campaign centered on a sporting event? The most powerful campaigns pull at our heartstrings and spur us to action. At McKenna Design Group we tell a broad range of stories. Check out one of our favorites.