We guide organizational growth – into a brighter future.
We believe in changing the world. We just happen to do this for associations, nonprofits and top-tier companies.
We scan, plan and implement strategies that move your business forward. We develop strategic plans to futurize your organization’s bedrock, its mission. We facilitate change management to get everyone on the bus. We brand meetings, programs and resources to increase relevance. We increase member value. Which in turn increases revenues. We are relentlessly focused on the customer experience. We maximize productivity with design and technology. We are passionate about sharing.
When it comes to the future, there is no crystal ball. Only proven best practices that drive measurable results.
Warren McKenna, MFA, CAE
Elizabeth McKenna, CAE
Here’s what clients say.
OUR SERVICES
Strategic Guidance
Strategy is critical for an organization’s long-term success. McKenna Group aligns business goals, staff operations and the magic of marketing to better position the organization for increased success.
- Brand Strategy
- Strategic Planning
- Strategic Positioning
- Member Satisfaction Surveys
- Segmentation / Persona Strategy
- Communication Audits
- Marketing Playbooks
- Pricing, KPIs and Analytics
Learn more about strategic guidance McKenna Group provides.
Omni-Channel Design
Design is problem-solving. Transform your organization. Our cross-functional team focuses on brand-driven messaging, packaging and communications to drive engagement and revenue.
- Brand Identity & Development
- Naming and Brand Promise
- Event, Trade Show Design
- Education Packaging
- Content Marketing
- Messaging Platforms
- Integrated Campaigns
- Launch, Development Campaigns
Find out how McKenna Group takes actionable data and designs solutions.
Evolving Technology
Technology is ever-changing the way we become aware, consume and advocate for brands. We manage data and technology to be more effective in marketing and create loyal customers.
- Technology Audits
- Website Development
- Marketing Automation
- Database & CRM Strategy
- API Integration
- SEO Strategy
- Learning Management Graphics
- Video & Social Media
See how McKenna Group turns technology roadmaps into increased engagement.
Shape a Better Future. With MDG.