We Are Future Shapers.

We guide organizational growth – from the past into a brighter future.

We scan, plan and implement strategies that move your business forward. We develop strategic plans to futurize the organization’s bedrock, its mission. We facilitate change management. And get everyone on the bus. We align programs and services to increase relevance. We increase member value. Which in turn increases revenues. We are relentlessly focused on the member experience. We maximize productivity with design and technology. We are passionate about sharing.

If this sounds like a positioning platform, well…it is. It’s also a commitment to building organizations that serve members. Doing it better for the future.

When it comes to the future, there is no crystal ball. Only proven best practices to enable organizations realizing their full potential. And shape a desired future. Yours.

Warren McKenna, MFA, CAE
McKenna Design Group


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We bring capacity & resources to assist association staff and leadership to shape the future.



  1. Strategic Planning
  2. Member Satisfaction Surveys
  3. Communication Audits
  4. Stakeholder Focus Groups
  5. Positioning and Marketing Plans
  6. Meetings and Event Plans
  7. Curriculum Scanning and Planning
  8. New Product Development (NPD)


  1. For Print, Online and Everywhere In Between
  2. Brand Identity and Tagline Systems
  3. Meetings and Event Experience Design
  4. Education and Credentialing Programs
  5. Messaging Platforms and Content Marketing
  6. Social Media Engagement
  7. Traditional, Direct and Online Campaigns
  8. Program Evaluation and Measurement


  1. Technology Audits
  2. Responsive Website Design (RWD)
  3. Content Management Systems (CMS)
  4. Curriculum Taxonomy
  5. Custom .Net Software Development
  6. Member Database and CRM Systems
  7. Association Management Software (AMS)
  8. Project Management


Shape a Better Future. With MDG.

Contact Us

McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910