We guide organizational growth – from the past into a brighter future.
We scan, plan and implement strategies that move your business forward. We develop strategic plans to futurize the organization’s bedrock, its mission. We facilitate change management. And get everyone on the bus. We align programs and services to increase relevance. We increase member value. Which in turn increases revenues. We are relentlessly focused on the member experience. We maximize productivity with design and technology. We are passionate about sharing.
If this sounds like a positioning statement…it is. It’s also a commitment to building organizations that serve members better.
When it comes to the future, there is no crystal ball. Only proven best practices that enable organizations to realize their full potential. And shape a desired future. Yours.
Warren McKenna, MFA, CAE
McKenna Design Group
Strategy is critical for an organization’s long-term success. McKenna Group aligns business goals, staff operations and the magic of marketing to better position the organization for increased success.
- Brand Strategy
- Strategic Planning
- Strategic Positioning
- Member Satisfaction Surveys
- Segmentation / Persona Strategy
- Communication Audits
- Marketing Playbooks
- Pricing, KPIs and Analytics
Learn more about strategic guidance McKenna Group provides.
Design is problem-solving. Transform your organization. Our cross-functional team focuses on brand-driven messaging, packaging and communications to drive engagement and revenue.
- Brand Identity & Development
- Naming and Brand Promise
- Event, Trade Show Design
- Education Packaging
- Content Marketing
- Messaging Platforms
- Integrated Campaigns
- Launch, Development Campaigns
Find out how McKenna Group takes actionable data and designs solutions.
Technology is ever-changing the way we become aware, consume and advocate for brands. We manage data and technology to be more effective in marketing and create loyal customers.
- Technology Audits
- Website Development
- Marketing Automation
- Database & CRM Strategy
- API Integration
- SEO Strategy
- Learning Management Graphics
- Video & Social Media
See how McKenna Group turns technology roadmaps into increased engagement.