Digital Strategy

Customer Centered Design is the core principle.

Your digital strategy should place your targeted audience in the center of the experience and much like a hub and spoke, have digital channels radiate outward, to fortify and move your story and your sales forward. The tactics require web, social engagement and email working together to meet the needs of your customers. Deliver great digital experiences and measure bold growth.


Know Your Customers

First know your customers – who they are, what they want and where they are. Personas serve as archetypes and represent each segment of your audience. By understanding what people like and need, and what their values are, personas will inform the Digital Strategy.

  • Persona Strategy
  • Customer Assessment / Survey
  • Usability Testing

Design the Experience

Much like a map that shows how to get from point A to point B, the Customer Journey is the sum total of all the digital parts. Combined with the Persona Strategy, customer journey guides the process of when, where and how to engage your customers along their paths to purchase and advocate.

  • Customer Journey
  • A / B Testing
  • Inbound vs. Closed-Loop Marketing

Tell a Compelling Story

Content wins the hearts and minds of your audience. Or maybe it doesn’t. But it should. A clearly defined Content Strategy is the difference between a compelling story and a set of disparate, disconnected messages. Fragmentation is the enemy.

  • Content Strategy
  • Content Syndication Planning
  • Social Media Measurement

Build Relationships

Be where your customers are. Digital Media provides the platform to develop an ongoing relationship with customers – current, future and prior. Develop a plan to leverage the best digital channels based on your audience.

  • Digital Media Strategy
  • Content Syndication Strategy
  • Digital Marketing Measurement

Layer Your Communication

Incorporate email communication into your marketing mix and drive customer engagement. Branded, integrated and a decisive touchpoint of your customer experience.

  • Email Marketing Strategy
  • Messaging Strategy
  • Template Development
  • Analytics & A/B Testing

Write Once. Use Many Times

Develop a broad and rich digital ecosystem and use growth-driven design to move your business forward. Informed by performance and user behavior, designed to fuel business growth.

  • Content Syndication
  • Infographics
  • Online Video Releases

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910