We don’t just talk tech.
McKenna Design Group aligns digital communication channels, including best-in-class technology platforms to grow brand engagement and achieve your business goals. E-Commerce, content management systems, custom software applications. We can help you take desired functionality and make it reality. Make it easy for your customers to do business with you.
Operate 24-7-365
Website design and development is the expression of your business strategy, customers’ wants and needs and brand story. Wrapped up to deliver a compelling experience. Extend the strength of your marketing, sales and customer service online.
- Digital Strategy
- Persona Strategy
- Information Architecture
- Visual Design
- Development
Design and Build for All
We carry the world in our pocket – literally. Mobile and responsive design is no longer a nice-to-have but is a must-do. Make sure the power of your website doesn’t crumble on mobile, tablet or other devices.
- Mobile Design
- Responsive Design
- Mobile App Development
Create an Awesome Experience
User Experience design is more than just planning content, functionality and where it sits on a web page. It’s about thinking how customers will experience your website and mobile app or interact with your brand online. Create channels of communication consistently and with a smile.
- User Experience Design
- Information Architecture
- Usability Testing
- Performance Testing
Make Things Easier
Use technology to move your business forward. Website application development takes analog, paper-based processes and leverages technology to improve the lives of your customers and your internal teams. Let applications do the heavy lifting so you don’t have to.
- Business Requirements
- Functional and Technical Specs
- CMS Integration
Everything in its Place
Gone are the days of keeping content in separate containers. Content Management Systems keep and fuel the user of content to syndicate and coordinate throughout your digital ecosystem.
- Meta Data Strategy
- Content Strategy
- Technical Design
- CMS Implementation
Integrate Member Data
Association Management Systems have long been in service to Associations. Integrate web application development, email marketing and your digital presence to create an integrated experience. All centered on your members.
- Rapattoni® Magic
- RAMCO®
- Abila netFORUM®
Search As Advocate
Optimize content for search engines (SEO) and leverage one of the most powerful technologies available. Incorporate keywords and metadata and follow best practices to win in the game of natural search. Leverage search engine marketing as a way to incorporate AdWords and reach more customers.
- SEO Strategy
- SEM Strategy
- Meta data & Keywords
- Metrics and Analytics
Social Media Campaigns
Where art and technology meet at the crossroads of cultural convergences. Social Media campaigns serve as a logical extension of any brand or sales campaign. Know where your customers are and meet them there. Develop a two-way conversation and address their concerns.
- Social Media Strategy
- Content Development
- Deployment
- Analytics