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Integrated Marketing

Loyalty and Advocacy.

Pieces of your marketing mix fit together seamlessly to tell your story with consistency and frequency. Lay the bedrock of trust. Build awareness and drive more engagement, a better experience and positive perception.

IntegratedMarketing

Get a Map. Or Directions.


If you don’t know where you’re going how will you get there? The place to start is to build a roadmap or marketing strategy to identify how your value proposition and offering matches up with current, future and past customers. Create a rich tapestry in which to tell your story and sell your value. Be there for your customers using Print, Digital and Activation to bring it all home.

  • Customer Assessment
  • Satisfaction Surveys
  • Competitive Analysis
  • Metrics Analysis
  • Integrated Marketing Plan Development

Print


Print is Dead. Long Live Print! In the seemingly endless whirlwind of snippets and digital everything, Print becomes a beacon of bright light. Stand out. Be Different. Use all of the touch points from a print perspective to market who you are, what you do and the value intrinsic to your audience.

  • Communications Strategy
  • Sales Materials
  • Catalog Design
  • Annual Reports
  • Magazine Design
  • Direct Mail

Digital


Develop a digital ecosystem that places your customer in the center. Understand their wants and needs and tailor the experience to deliver on those needs and expectations. Create a world of immediacy and continuously improve your digital channels. Because you can.

  • Digital Strategy
  • Persona Development
  • User Experience Design
  • Interaction Design
  • Web & Mobile Development
  • Social Media Engagement
  • Email Marketing

Activation Marketing


If you build it they will come. Or will they? It’s not enough to build amazing websites, social media engagement strategies and email marketing. Build a strategy to define goals, objectives and tactics, and most importantly, the measures by which you’ll declare success or defeat.

  • Campaigns & Rollouts
  • Email Marketing
  • Social Media Engagement
  • Direct Mail
  • Metrics Analysis

Let's Do Some Great Work Together.

View Our Work

McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910