MDG tackled this website and new product launch by creating targeted messaging and images that explicitly address the value that AIMM brings to each audience.The launch was very positive, garnering high praise from the leadership at Association Forum.
“A big thank you to the McKenna Design Group team on the branding of AIMM. We are very appreciative of the quality of work and your responsiveness. We look forward to engaging MDG in future phases.”
Michelle Mason, FASAE CAE
President and CEO at Association Forum
Program Profile
- Short, punchy and conversational content designed to be scannable and comprehensive.
- Featured headlines and calls-to-action to help visitors navigate the page and find relevant information quickly.
- Clean, graphic look that clearly communicates key messages.
- New colorful headline graphic of the Chicago skyline that directly references AIMM’s Chicago roots.
- Supporting graphic icons and callouts that reinforce the main messaging and color scheme.
New and Responsive Interface
Marketing 2-Pager Collateral
Marketing Presentation Collateral
Association Forum also tasked McKenna Design Group, its communications and technology partner to develop a brand positioning strategy with senior staff and its Board of Directors to build a new brand identity for its centennial celebration. The objective—re-invigorate Association Forum and demonstrate a renewed commitment for association management in the 21st century.
Association Forum supports over 4,000 members, representing 44,000 association professionals from nearly 1,600 organizations which serve 27 million individual members, have 9 million donors and generate $10.3 billion annually in economic impact.
Services
- Strategic Positioning
- Member Persona Strategy
- Member Needs Assessment
- Consensus Building & Leadership Facilitation
- New Brand Identity
- Organizational Naming Update
- Brand Rollout Strategy
- Press Release
