CISPI tasked McKenna Design Group to increase awareness of the benefits of using cast iron soil pipe and fittings made in the USA in commercial construction. Through the increase of brand awareness and a cohesive messaging platform, our team had one significant objective in mind – grow demand for American-made cast iron soil pipe and fittings.

McKenna Design Group’s work further established CISPI as the leading expert in cast iron soil pipe and fittings for engineers, code officials, building owners and others that specify materials in building projects. The integrated campaigns generated for the organization proves the value behind using cast iron soil pipe in all projects, whether residential or commercial, for both B2B and B2C markets.