Cast Iron Soil Pipe Institute

We've Seen It All. We've Done It All.

Great Campaign For One Amazing Organization

CISPI tasked McKenna Design Group to increase awareness of the benefits of using cast iron soil pipe and fittings made in the USA in commercial construction. Through the increase of brand awareness and a cohesive messaging platform, our team had one significant objective in mind – grow demand for American-made cast iron soil pipe and fittings.

McKenna Design Group’s work further established CISPI as the leading expert in cast iron soil pipe and fittings for engineers, code officials, building owners and others that specify materials in building projects. The integrated campaigns generated for the organization proves the value behind using cast iron soil pipe in all projects, whether residential or commercial, for both B2B and B2C markets.

The Cast Iron Crew consisted of five key messages: Buy American, Benefits of Cast Iron, Durability, Fire Resistance and Value Engineering. Assets below were designed for each of the messages.

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Our Work Includes

  • Online Video
  • Website Design
  • Print Collateral
  • Digital Collateral
  • Social Media Strategy and Content Development
  • Advertising Planning
  • Video Production
  • Sound Production
  • Video and Sound Script Development
  • Photography Production
  • Art Direction

CISPI Cast Iron Crew (Buy American) Video

 

Cast Iron Crew Ads (Buy American)

CISPI Cast Iron Crew (Buy American) Print Ads

 

CISPI Cast Iron Crew (Buy American) Landing Page

CISPI Cast Iron Crew (Buy American) Landing Page

 

CISPI Cast Iron Crew (Buy American) Digital Banners

CISPI Cast Iron Crew (Buy American) Digital Banners

 

CISPI Cast Iron Crew (Buy American) Social Media Graphics

CISPI Cast Iron Crew (Buy American) Social Media Graphics

 

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910