Food Export Association – FE

Make Your Market

McKenna Design Group is the agency of record for Food Export Association. MDG assists Food Export, the wholesale distribution trade group increase demand for value-add U.S. food and agricultural products. Our objective: to transform small and medium-sized U.S. companies into Global Brands. Food Export Midwest and Food Export Northeast assist U.S. value-add food and agriculture companies to explore the benefits and opportunities of exporting. This has become a bright spot in U.S. GDP. With an increase in exports of U.S. goods to foreign countries. And an increase in international sales for participating U.S. companies.McKenna Design Group was charged with developing a strategic member satisfaction survey. MDG also led Food Export with a positioning road map and marketing plan. Then we aligned Food Export programs and services (education for exporting, market entry, branded program) and an updated visual vocabulary and new integrated communications.

Our objective was to help U.S. participating companies do one thing. Make your market™. Rolling this brand promise into a new responsive website. Coordinating new email marketing, activity calendar brochures and annual reports. Later, MDG worked on technology solutions. We built Food Export’s signature Branded Program to work on Abila® association management system. Branded Program is a cost-share reimbursement program for international marketing. Altogether, the revitalization signals a partnership with 22 member states in the U.S. and hundreds of value-add food and agriculture companies. Food Export’s ongoing commitment to expand market share. Growing international demand for American food and agriculture products.

Most Recent Annual Report Results:

  • Food Export programs directly linked to over $1.49 Billion in international sales (46% increase from last year)
  • 3,057 participants registered in Food Export programs
  • 8,616 new distributor relationships (150% increase from last year)
  • 1,206 companies increased exporting sales +20% (69% increase from last year)
  • 27,682 contacts with new buyers

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  • Positioning Strategy
  • Marketing Plan
  • Member Satisfaction Survey
  • Responsive Website (mobile)
  • Abila® AMS & Sitefinity® CMS
  • Software Application Development
  • Exporter Education
  • UX Design
  • Email Marketing
  • Print Collateral
  • Annual Reports
  • Product & Service Naming
  • Branding
  • Tradeshow Marketing
  • Blog & Social Media
  • Direct Mail
  • Online Video
  • Measurement Strategy




Responsive Website Redesign


Food Export 101: Providing Programs and Services to Build Export Sales


Food Export 2016 Annual Report


Food Export Member Engagement Activity Calendar



Branded Program



Showcase Culinary Menu


MDG Web Images_FE Importer_01 2017

Importer Service Guide


MDG Web Images_FE Exporter_01 2017

Exporter Service Guide


Annual Conference Marketing



Annual Conference Email Marketing

Do you export? And are you ready?℠

MDG developed a total communications program for Food Export Midwest & Food Export Northeast to better leverage the Market Access Program (MAP). MAP engages and supports U.S. companies to export worldwide. Food Export Association is a cooperative effort by 12 Midwest and 10 Northeast state Agricultural Promotions Agencies and Foreign Agricultural Service of the United States Department of Agriculture.

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910