Greater Fort Lauderdale REALTORS® – GFLR

The Difference Is Greater.®

McKenna Design Group is the agency of record for the Greater Fort Lauderdale REALTORS®. New REALTORS® and seasoned veterans can reach their full potential for success with Greater Fort Lauderdale REALTORS® (GFLR). Now more than ever, members need to distinguish themselves and provide more value to consumers. For over 7,500 members – GFLR offers tools, programs and resources to create that competitive edge. Members adopt and engage GFLR programs and services to grow their businesses from good to Greater.McKenna Design Group was enlisted to conduct a member satisfaction survey and lead GFLR’s board of directors through a positioning roadmap, assisting with Greater Fort Lauderdale REALTORS® align its entire member experience. MDG also assisted in the association name change, new brand identity and roll-out into new website, member portal website for all members, email marketing, member recruitment and retention program. The end goal was to create the perception and competitive advantage in GLFR’s brand promise: The Difference is Greater.® The results of this program align the brand and cement increased engagement and member value directly benefiting members and consumers.

View Site


  • Member Satisfaction Survey
  • Website Redesign
  • Software Application Development
  • User Experience – UX Design
  • Email Marketing
  • Print Collateral
  • Positioning Strategy
  • Marketing Plan
  • Branding
  • Association Renaming
  • Brand Identity
  • Tagline System
  • Social Media
  • Direct Mail
  • Measurement Strategy




GFLR Member Recruitment and Retention Brochure


GFLR Member Activation Event Banners


gflr_devices Website, Brand Revitalization

We just don’t talk Greater. We deliver Greater.

MDG revitalized and branded communications to offer access to MLXchange, Fusion MLS™, iMapp, Transaction Desk, Instanet forms, REALTOR® Edge magazine, customized member Portal to over 7,500 member customers all in an engaging, compelling experience. A recent member survey shows over 85% agree GFLR is bringing home the gold in customer service, education and professional development.

View All Work

Back to Case Studies

McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910