Mainstreet Organization of REALTORS®

Succeed With MORe.

Mainstreet Organization of REALTORS®(MORe) has steadily grown and is now the largest REALTOR® organization in Illinois and fourth largest in the U.S. with 15,000 members. For over 90 years, MORe has been dedicated to anticipating and serving the needs of REALTORS®, affiliate members and licensed appraisers throughout Chicagoland. Succeed With MORe℠ is more than a tagline. MORe delivers resources and services to take members to the next level of their professional arc and promises in one word — succeed.

McKenna Design Group was tasked with developing a positioning roadmap, renaming the association to Mainstreet Organization of REALTORS® or MORe, new brand identity, tagline and rollout program into new member website, member portal, email marketing, printed member services guide, electronic flyers and beyond to revitalize the brand and increase member engagement and value.

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  • Positioning Strategy
  • Marketing Plan
  • Member Satisfaction Survey
  • Website Redesign
  • Software Application Development
  • UX Design
  • Email Marketing
  • Print Collateral
  • Branding
  • Association Renaming
  • Brand Identity
  • Tagline
  • Direct Mail
  • Advertising
  • Measurement Strategy


Mainstreet Name Change, Branding Update


Mainstreet Brand Style Guide


Mainstreet Brand Launch, Direct to Consumer Campaign


Mainstreet Fair Housing Brochure


Mainstreet Email Marketing (All Departments)


REALTOR® Store Ad Unit for Web and Email Marketing

MDG developed a total communications program including a naming and branding overhaul. MORe now boasts consumer-driven content, public relations outreach, a clarified, member-driven value proposition—not only enhances Mainstreet image but also the affiliation of its members. Membership, education, commercial, global real estate, SentriLock™, Professional Standards Online, government affairs, REALTOR® value, market statistics all benefit by unifying one, powerful voice — Succeed With MORe.℠

– Warren McKenna, principal McKenna Design Group

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910