National Association of Government Guaranteed Lenders – NAGGL

NAGGL Gets It.

Government guaranteed lending includes everything from home loans to student financial aid. Small Business Administration SBA 7(a) program fills an important gap in access to capital for small businesses. It can be wrought with confusion, frustration and tons of paperwork. National Association of Government Guaranteed Lenders (NAGGL) makes it easier for lenders to deliver financing. With the right tools, the 7(a) program has become more rewarding and a jump-start for businesses. McKenna Design Group was recruited to build the association value from the ground up, starting with its brand identity and tagline. Trade show and event marketing, a new website and email marketing, direct mail, advertising campaign bolster the financial services lending association to new heights of success.

NAGGL Gets Guaranteed Lending. McKenna Design Group redesigned, its organizational brand and a total communications overhaul. NAGGL Gets Education℠. NAGGL Gets Advocacy℠. NAGGL Gets Accurate Answers℠. The right resources to support bankers extending loans to small businesses with less than $20 million in revenues. SBA 7(a) program, SBA statistics, conferences, training courses, lender diploma programs, banker valuation, legislative action center, grassroots tools. NAGGL – helping small businesses grow.

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  • Website Strategy
  • Website Redesign
  • User Experience – UX Design
  • Email Marketing
  • Print Collateral
  • Positioning Strategy
  • Branding
  • Brand Identity
  • Tagline System
  • Trade Show Marketing
  • Direct Mail
  • Measurement Strategy



naggl_devices Website Redesign

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910