National Association of the Remodeling Industry

Remodeling Done Right.

NARI launches new brand and promotes Remodeling Done Right.™ Repositioned promise delivers more value to the industry, members and consumers.

The National Association of the Remodeling Industry (NARI) announced a big change with the launch of its new branding and industry-wide tagline. Much more than a logo update, rebranding has created a system of expression that galvanizes NARI’s 6,000 member-companies, cements the value of NARI’s programs and services and telegraphs externally to consumers a brand promise that emboldens the value of remodelers to homeowners and communities.

NARI Board Chairman, Judy Mozen, notes “Rebranding NARI represents an opportunity to address three strategic outcomes. One, activation and growth of NARI’s membership. Two, market development and prosperity for our members. Three, increased member value and participation in NARI’s programs. Demonstrating NARI’s new brand externally to consumers is where this initiative gets really exciting. Our rebranding elevates the remodeling industry and our members to the market place. We are proud of the fact that we now have a clear position and messaging statement to the industry and consumers that’s second to none.”

NARI CEO Fred Ulreich adds “NARI hasn’t rebranded in 33 years. 2016 represented an extraordinary opportunity to revitalize the industry brand and communicate a promise to consumers of what they can expect from NARI members. NARI took nearly one year to plan this important leap forward. We elicited feedback from our members, chapter leaders, board of directors and staff to chart a new course for the remodeling industry. The process revealed that NARI not only owned the word remodeling but needed to capitalize on what our members do. Remodeling Done Right™ communicates both who we are as an industry and the professionalism, leadership and skills NARI members bring to every project. It also sends a clear message to consumers to build trust and why work with a Certified NARI remodeler.”

NARI enlisted Chicago-based agency, McKenna Design Group to plan and implement the rebrand. Warren McKenna, CAE and Principal shares “the new identity is a fresh view on the past logo mark with a bold vision for NARI’s future. Colors are more dynamic and engaging. Typography is timeless. Gabled roofline represents communities NARI members serve. Remodeling Done Right.™ captures the essence of what NARI members do. What’s more, rebranding now positions NARI to communicate directly to consumers and the deciding factor in why work with a NARI member. Professionalism, leadership and trust define NARI members. The new industry brand is much more than a logo. The identity and tagline reinvigorate the mission and value of NARI to grow relationships and market share.”

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Our Work Includes

  • Positioning Strategy
  • National Marketing Plan
  • Conference Design
  • Member Recruitment
  • 50+ Chapter Relations
  • Brand Identity
  • Tagline & Messaging
  • Corporate Development
  • Sponsorship Program
  • Pricing Strategy
  • Digital and Sales Strategy
  • Website Design
  • Email Marketing
  • Print Collateral
  • Direct Mail
  • Online Video
  • Public / Media Relations
  • Program Management Office


NARI Website Case Study Website Updates


Member Services Guide – Member Recruitment Campaign



Direct Mail Postcards – Member Recruitment Campaign

Industry Partner Brochure – Corporate Development Campaign


Industry Partner Email Marketing – Recruitment Campaign


Industry Partner Postcard – Recruitment Campaign


Industry Partner Chapter Profiles – Sponsorship & Engagement

NARI_Case Study_ARC Brochure

Accreditation Program Brochure

NARI_Case Study_ARC Postcard

Accreditation Program Direct Mail

Accreditation Program Ad Campaign

NARI Code of Ethics Flyer


NARI Code of Ethics Landing Page


NARI Code of Ethics Web Banners


NARI Code of Ethics Social Media Awareness Campaign


Pull-Up Banners


Trade Show Booth Graphics


USA Today | Consumer-Driven Public Relations

NARI Spring Business Meeting Promotional Email

NARI Spring Business Meeting Landing Page

NARI Spring Business Meeting Digital Banners

NARI Spring Business Meeting Conference Program

NARI Spring Business Meeting Industry Partner Booklet

NARI Spring Business Meeting Awards Programs

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910