New Castle County Board of REALTORS®

Total Resource.

The largest real estate association in America’s first state—Delaware. New Castle County Board of REALTORS®(NCCBOR) redefines value for members. NCCBOR education, professional standards, Annual Showcase Conference and Expo and direct-to-consumer information go beyond member benefits to deliver the Total Resource℠. Affiliated with Delaware Association of REALTORS® and National Association of REALTORS®, NCCBOR serves over 2,000 members. McKenna Design Group was selected to assist restructure, redesign and redevelop website, its member portal and dues renewal program. We also elevated the brand with a new logo and tagline system, then aligned its email marketing, online member directory, member Affiliate program, annual Showcase trade show and other vital initiatives to build the brand.

Serving the Best and Brightest. McKenna Design Group helped NCCBOR celebrate its 100 year anniversary with a new website, new brand identity and integrated communications program. NCCBOR service model goes beyond Wilmington, DE with robust programming in education, sales, listings and marketing—so many opportunities to become the best and brightest. It’s what NCCBOR does. Total Resource.℠

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  • Member Satisfaction Survey
  • Website Strategy
  • Website Redesign
  • Online Dues Renewal Campaign
  • Member Portal
  • Member & Affiliate Online Directory
  • Email Marketing
  • Blog & Social Media
  • Positioning Strategy
  • Marketing Plan
  • Brand Identity
  • Trade Show Marketing
  • Direct Mail
  • Measurement Tactics



nccbor_devices Website Redesign

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910