Northern Virginia Association of REALTORS® – NVAR

Takes You Further.

For one of America’s largest real estate associations with over $11 billion in real estate sales annually, Northern Virginia Association of REALTORS® (NVAR) – McKenna Design Group was hand-selected to develop marketing and technology solutions that solved business issues and increase dues and non-dues revenues.

As a result McKenna Design Group gained the trust of NVAR to steward a branding overhaul starting with a new identity and tagline system as well as a rollout campaign. This included a revitalized real estate magazine dubbed RE+VIEW, member recruitment and retention marketing, new responsive website and email marketing, automated e-blaster for new members and other technology and communications to bolster NVAR’s value proposition.

McKenna Design Group later went on to build CasePro™, a professional standards case administration web application to help associations “self police” agents and brokers and uphold Code of Ethics, grievance filings and requests for arbitration – 100% digitally and online. The stand-alone website solution saves association staff and precious volunteer time and streamlines the administrative process. CasePro™ is installed and used by other local and state associations nationally.

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  • Member Satisfaction Survey
  • Website Strategy
  • Responsive Website
  • Software Application Development
  • CasePro™ Professional Standards App
  • Legal Hotline Online App
  • Membership Campaign
  • User Experience – UX Design
  • Email Marketing
  • Print Collateral
  • Branding
  • Positioning Strategy
  • Marketing Plan
  • Brand Identity
  • Tagline System
  • Advertising
  • Online Education Program
  • Online Video
  • Direct Mail
  • Measurement Strategy




Responsive Website Redesign –

NVAR Orientation Video by NVAR


NVAR Member Recruitment & Retention Brochure


RE+VIEW Magazine Redesign











RazorPath Naming, Branding, Website

RazorPath Online Education Video


RazorPath Launch Campaign


RazorPath Advertising Campaign


RazorPath E-mail Marketing

“McKenna Design Group was selected for the NVAR total rebranding. Their team’s 64,000 foot discovery process missed nothing! The analysis of our members’ preferences and the association’s direction was excellent. Their work included our new logo, tagline, positioning statement, magazine redesign and website redesign — yielding excellent results. Compliments still pouring in!”

Jill Landsman – Vice President Communications & Media Relations, Northern Virginia Associaton of REALTORS®

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910