McKenna Design Group is the agency of record for the American Supply Association (ASA). ASA tasked McKenna Design Group to deliver on its mission through integrated marketing.
Increase the image profile, value proposition and demand generation for the wholesale-distribution trade group’s programs and services. Our objective – drive one significant outcome for members: Advance Your Ability.
McKenna Design Group is cementing the industry brand in the plumbing, heating, cooling and piping (PHCP) and industrial pipe, valve and fittings (PVF) market. The industry branding galvanizes PHCP & PVF value internally among wholesaler-distributors, manufacturers and supply chain partners, and externally with end-users in both B2B and B2C markets. The overarching objective is to drive a professional, world-class organization for the PHCP & PVF industry and increase members’ profitability.
Our work includes:
- ASA Industry Brand Revitalization
- Supply House Times Magazine redesign
- ASA Responsive Website & Email Marketing
- Industry-wide Member Outreach Campaign
- ASA University Brand Development
- ASA Education Foundation Campaign
- ASA Supplier Partner Sponsorship
Market Research – the bedrock to growing your organization. Let’s work together.
Services
- Strategic Planning
- Industry Positioning
- Workforce Development
- Marketing Planning
- Leadership Facilitation
- Industry Brand Identity
- Tagline System
- Media Advertising
- Web Banners
- Display Ads
- Direct Mail
- Responsive Website
- Tradeshow & Event Signage
- Magazine Redesign
- Email Marketing
- AMS Technology Updates
- Measurement Strategies
NETWORK2017 Branding & Postcard
ASA Supplier Partner Brochure
ASA 2016 Year in Review (Annual Report)
NETWORK2016 Branding & Brochure
NETWORK2016 Agenda & Pocketcard
ASA-U Advisory Service Video
ASA University – Karl E. Neupert Endowment Fund Video
ASA University – Master of Distribution Management (MDM) Certification Video
Responsive Website Redesign (for mobile)
ASA Email Marketing (for web + mobile)
Save the Date Direct Mail
Online Ad Units (for web + email)
Conference Marketing: Network2015 Brochure
Supply House Times Magazine Redesign
Member Recruitment: Member Services Guide
Workforce Development: Career Recruitment Brochure
Career Recruitment: Online Ad Units
Career Recruitment: Pop-Up Banner
