American Supply Association Education Foundation

Advance Your Ability.

McKenna Design Group is the agency of record for the American Supply Association Education Foundation (ASAEF). ASAEF tasked McKenna Design Group to increase awareness and demand for ASA University, its 5 colleges and a signature program, the Master of Distribution Management (MDM) certification which asks the plumbing, heating, cooling and piping (PHCP and PVF) industry to double down on education and workforce development. 10,000 Boomer generation employees in the U.S. retired every day. ASA commissioned a U.S. Labor Study to understand the impact for the wholesale-distribution industry. The objective—increase members’ interest in developing their skill sets and engage the broader ASA University and a formal Learning Management System (LMS). All education programs strive to advance members’ ability which translates into wholesale-distributors’ increased performance and profitability.

McKenna Group has also been charged with developing the association sponsorship program for the Karl E. Neupert Endowment Fund. Through generous corporate contributions, ASA University has been able to develop critical programs like MDM to be the cornerstone of the industry’s commitment to leadership and training among wholesaler-distributors, manufacturers and supply chain partners.

ASA University Karl E. Neupert Endowment Fund Campaign
Karl E. Neupert Endowment Fund initiates Capital Campaign to support ASA University and asks industry to grow endowment, support future education and credentialing programs to strategically grow workforce.

Program Success Metrics
Through our work with ASA University, we have grown education program demand and optimized delivery. ASA-U revenue has increased 30% from last year.

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  • Sponsorship Strategy
  • Program Identity
  • ASA University Marketing
  • ASA-U Program Development
  • Credentialing Program
  • Endowment Fund Campaign
  • Tagline System
  • Print Advertising
  • Web Banners
  • Display Ads
  • Direct Mail
  • Responsive Website
  • Tradeshow Signage
  • Magazine Redesign
  • Email Marketing
  • Measurement Strategy





ASA University – Karl E. Neupert Endowment Fund Video



Neupert Endowment Fund Microsite (Coming Soon)




Neupert Endowment Fund Brochure



Neupert Endowment Fund Email Marketing


ASA University – Master of Distribution Management (MDM) Video


Leaders Are Made Ad in Supply House Times Magazine


ASA University Course Catalog



ASA University Folder and Line Cards





ASA University Sea of Competition Campaign


Online Ad Units for Web and Email Marketing


ASA University Banner for Trade Shows


ASA University Master of Distribution Management (MDM) Brochure


ASA University MDM Direct Mail


ASA-U Advisory Service



Education Branding at Network2014 Conference


MDM Certification Ad in Supply House Times Magazine


ASA-U Advisory Service Direct Mail


ASA-U Advisory Service Web Download


Online Ad Units for Website and Email Marketing

“McKenna Design Group has helped us communicate a brand-new, innovative certification program to an industry reluctant to go out of their comfort zone. The amount of research and understanding they put into a program was astounding. The creative and collateral is unlike anything we’ve done – professional, succinct and judging by the amount of candidates we already have for the program –very successful!”

Amy Black– Executive Director, ASA Education Foundation

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McKenna Design Group is a full-service marketing communications and technology firm in Chicago. Hire us and we'll develop integrated, results-driven solutions. Our promise? Return on Experience.® We build a brand so customers advocate for you.

GSA NAICS Codes 541430, 541511, 541613, 541810, 541910