“I cannot pretend to feel impartial about colors. I rejoice with the brilliant ones and am genuinely sorry for the poor browns.”
–Winston Churchill
About Brown:
- The Japanese do not have a specific word for brown. Rather, they use more descriptive names such as “tea-color,” “fox-color,” and “fallen-leaf.”
- Brown is the color of security, protection and wealth.
- If you dream of the color brown, it means you will be lucky with money.
Famous Logos Using Brown:
How do you break through – in awareness, messaging and engagement? UPS provides a great example of how a brand can literally own a category. Capitalizing on the strength and omnipresence of brown through their trucks, uniform, branded packaging UPS’ 2002 campaign “What can brown do for us?” upped the ante from just a service delivery to all of the steps in the process.
“At UPS, brown is more than a color — it’s a tangible asset that people associate with all the things that are good about our brand.”
said Dale Hayes, vice president for brand management and customer communications, in a news release. “This campaign extends that association to the scope of new, and perhaps lesser known, capabilities we offer the marketplace.”
Does your organization ‘own’ a color? See how color can build preference and loyalty.