Elizabeth McKenna, CAE

A 20-year veteran in interactive/digital/social networking, Elizabeth brings expertise in business strategy and user-centered design to drive digital marketing solutions. As Managing Partner, Elizabeth is responsible for setting the strategic direction, planning and leadership across a variety of clients’ business groups. By analyzing and understanding a broad and diverse marketplace, she and her team develop solutions to meet user and customer needs and help clients grow their business through increased brand awareness, preference and by supporting advocacy and loyalty in the greater digital ecosystem.

Elizabeth delivers marketing strategies and communication plans for client campaigns that serve both B2C and B2B markets. She leads and directs a team of strategists, user experience and visual designers as well as technologists to brainstorm and ideate programs that drive customer acquisition, conversion and revenue using new media and Internet technologies.Prior to joining MDG, Elizabeth served as Group Account Director at The Designory / Agency.com and as the Director of Information Architecture for iXL New York managing teams up to 30 consultants. She graduated with a B.A. from Lake Forest College with distinguished honors in English Literature and French.

When she’s not delivering great work for great clients, Elizabeth is catching butterflies in her yard with her husband and two girls.

Favorite Color

Purple

Favorite Quote

Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible – Francis of Assisi

Favorite Shoes

Asics running shoes