Sloane Moore, MBA

Sloane is pleased to join the team at McKenna Design Group as a Digital Marketing Director. She has spent over 10 years working in digital marketing and demand generation. She is particularly passionate about applying inbound marketing principles to marketing, sales and product/service initiatives to drive business growth. Throughout her career, she has gained deep knowledge of lead nurturing, content marketing, email marketing and marketing automation. Sloane is Hubspot Certified and SharpSpring Certified.

As an entrepreneurially-minded marketer, she enjoys using both creative and analytical skills to solve complex problems for MDG clients. Given her many skills, she is involved in everything from planning overall digital marketing programs to writing emails for lead nurturing workflows, to planning out new content initiatives, to tracking down holes in the lead generation funnel.

Sloane graduated from Brown University, with a double major in Music and International Relations, and earned an MBA in Marketing and Finance from the Wharton School, University of Pennsylvania. Outside of work, she enjoys rummaging through used bookstores and antique shops, taking cooking classes and attending concerts or the opera.

 

Favorite Shoe

Anything comfortable 🙂

Favorite Candy

Reese’s Peanut Butter Cups

Favorite Quote

“Good, better, best. Never rest, until good is better, and better is best!”